(Lotte Himart)

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Lotte Himart announced on Sunday that it opened a new store in Godeok-dong, Gangdong District, eastern Seoul.

Lotte Himart Godeok, which opened on Friday, is located on the basement level of the newly launched Gangdong IPARK The River complex mall and covers 1,322 square meters.

The biggest highlight of the Godeok branch is the newly introduced mobile-focused experiential zone called MOTOPIA, a compound word combining “mobile” and “utopia.”

MOTOPIA offers a specialized space where customers can explore a variety of mobile products, including smartphones, tablets, and wearable devices, and also receive mobile plan consultations and activation services in one place.

The store carries mobile devices from various domestic and international brands and allows customers to consult with major Korean telecommunications companies for subscription and activation services.

The store also introduced a recommendation system that matches optimal mobile plans and devices tailored to individual customers based on their life stage — such as “kids,” “students,” or “seniors” — as well as their brand preferences, device preferences, and data usage patterns.

The product lineup has been significantly expanded.

The number of smartphones and tablets available is about three times larger than that of existing stores, and mobile accessories have increased by more than tenfold.

Global brand mobile products are also available to cater to diverse customer tastes. Customers can find wearable devices from U.S. brand Garmin, accessories from U.S. company Belkin, and products from South Korean brands such as Vicxxo and Pixpot.

The store features dedicated experience zones, including a smartphone self-studio, a mobile gaming zone, and a mobile sound zone for audio testing.

Lotte Himart is also enhancing its integrated consulting services for furniture and interior design.