(Lotte Home Shopping)

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Lotte Home Shopping announced on Sunday that it has introduced a digital show host powered by artificial intelligence technology. According to the company, the digital show host made its debut during a broadcast on Saturday afternoon promoting a travel package to Spain and Portugal. The AI-generated image was based on the face and movements of its show host Choi Yuna using technology developed by DeepBrain AI, a local generative AI company.

Lotte Home Shopping highlighted that having both Choi and her digital counterpart appear together to add entertainment value and capture viewers’ attention. This follows the appearance of the company’s virtual human, Lucy, on the fashion program “Lucy Talk Live” on August 29th, 2024, which also garnered attention.

In addition to using AI for broadcasts, Lotte Home Shopping is incorporating AI technology across various aspects of its business operations.