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LIKE BAHA's new partners Crystal Lee(left) and Dong-gyoo Ham(right) ⓒ LIKE BAHA

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November 26, 2024 - Strategic PR firm LIKE BAHA(바다와하늘처럼) announced the appointment of two industry experts as partners to strengthen its tourism and leisure business division.

LIKE BAHA has consistently demonstrated success in the travel and leisure sector, having executed successful PR campaigns for Vietnam's leading property and resort company Sun Group and Korea's prominent accommodation booking app Coolstay.

New partner Dong-gyoo Ham brings over 20 years of expertise in the travel and tourism industry. As a former travel industry journalist, Ham served as the publisher of Travel Post and online travel newspaper Trafl, and held positions as media relations director at Club Rich Travel and honeymoon specialist Palm Tour. He also brings extensive international experience, having served as the external relations director for Royal Air Philippines.

"I aim to discover and promote lesser-known international destinations and hotel-resorts to Korean travelers, making their travel experiences both unique and cost-effective," Ham stated.

Crystal Lee, joining as another partner, is a global influencer marketing specialist in the travel sector. As a NAVER official influencer, she has managed marketing operations across major Southeast Asian resort destinations. Her expertise includes hands-on experience with Alma Resort's marketing team and participation in numerous international tourism board familiarization trips. Recently, she contributed to launching 'Travelers' Free Playground' (Yeoyuteo) community, fostering connections between travelers and global travel businesses as well as local businesses to create new travel experiences.

"As a travel influencer, I will strive to introduce valuable destinations to more people," Crystal said, adding, "I want to inspire people through diverse travel experiences and help make their dream travels a reality."

Through these strategic appointments, LIKE BAHA plans to offer integrated travel and leisure marketing services encompassing traditional media relations and digital marketing including social media. The firm plans to expand its specialized PR services for major domestic travel agencies, international tourism boards, and airlines.

"With Dong-gyoo Ham and Crystal Lee joining our team, LIKE BAHA's competitiveness in the travel and leisure sector will be significantly enhanced," said CEO Woo-ram Lee. "We will support our clients' successful marketing through differentiated services that bridge traditional and new media."

LIKE BAHA, operated by BAHA Inc., plans to leverage its expertise in startup and entertainment PR to establish a global travel network across major Southeast Asian tourism hubs, while accelerating its expansion into the Asian PR market across existing business categories.

LIKE BAHA CEO Woo-ram Lee(center) with newly appointed travel PR experts Crystal Lee and Dong-gyoo Ham as partners ⓒ LIKE BAHA

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