(Lotte Home Shopping)

<이미지를 클릭하시면 크게 보실 수 있습니다>

Lotte Home Shopping Co. is accelerating its transformation into an export platform to help South Korean fashion and beauty brands reach global markets, the company announced Tuesday.

The initiative begins with the launch of Gravity, a hair-loss prevention shampoo, on Taiwan’s leading home shopping channel, Momo Home Shopping, on Thursday.

Gravity is a functional shampoo developed by Polyphenol Factory, a startup founded by KAIST chemistry professor Lee Hae-shin.

After debuting exclusively on Lotte Home Shopping last year, the product sold out during four consecutive broadcasts and has recorded cumulative sales of 150,000 bottles.

Following its entry into Taiwan, Lotte Home Shopping is exploring export opportunities in other key Asian markets, including Japan and Indonesia.

In June, it plans to launch its exclusive fashion brand, ByBrigitte, on Japan’s largest home shopping network, Shop Channel.

“We will expand the global distribution of Korean brands by tailoring strategies to local markets,” said Lee Sang-yong, head of Lotte Home Shopping’s Brand Development Lab.