Park Jong-bum, chairman of the World Federation of Overseas Korean Traders Associations (World-OKTA)/ Courtesy of World-OKTA

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SEOUL, March 05 (AJP) - The World Federation of Overseas Korean Traders Associations (World-OKTA) will hold a K-pop charity concert on April 1 at KBS Arena Hall in Seoul to mark its 45th anniversary, the organization said.

The event, titled "OK Live Concert," represents the trade group's first official cultural project since its founding in 1981. World-OKTA operates about 140 chapters across 70 countries and has focused primarily on supporting Korean businesses abroad and fostering next-generation business leaders.

"K-pop has become a global cultural language that connects young people around the world," an event organizer said.

"We aim to present a new international exchange platform that combines economy and culture on the occasion of our 45th anniversary."

The concert will feature performers spanning multiple genres, including trot singer Song Ga-in, K-pop vocalist Hyolyn, and hip-hop duo Dynamic Duo.

World-OKTA said the lineup reflects its goal of bridging senior business leaders with younger generations through cultural engagement. The organization has positioned the event as a hybrid platform combining live performances with networking programs and brand partnership opportunities.

The trade group said it is exploring the possibility of expanding the concert into a global tour in major cities. Sponsorship and partnership models are also under consideration.

World-OKTA was founded in 1981 to build economic networks among overseas Korean entrepreneurs and support Korean small and medium-sized enterprises seeking international expansion.
Kim Dong-young Business Reporter davekim0807@ajupress.com

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