삼성 갤럭시 Z 트라이폴드. [사진=연합뉴스]

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SEOUL, March 16 (AJP) - Samsung Electronics will stop selling its twice-folding smartphone just three months after its release in South Korea.

According to industry sources, sales of the high-end, premium Galaxy Z Tri-Fold are set to end after Tuesday. Since its rollout on Dec. 12, the device has been sold only in limited batches through Samsung.com, typically once every one to two weeks on Tuesdays.

Once Tuesday's inventory sells out, the Galaxy Z Tri-Fold will no longer be officially available here.

Despite its hefty price of 3.6 million won, the phone sold out within minutes whenever available, with some units resold on secondhand platforms.

In the U.S., where the phone launched later than in South Korea, Samsung will keep selling it until the current inventory runs out.

The Galaxy Z Tri-Fold features three displays that unfold to 253 millimeters (10 inches) when fully open and fold down to a 164.8-millimeter (6.5-inch) screen, the same size as Samsung's existing foldable, the Galaxy Z Fold7.

Rising production costs are seen as the primary reason for the early discontinuation. Samsung appears to have concluded that it had achieved its goal of showcasing technological innovation, rather than focusing on maximizing profits.

Some observers, however, see the move as a strategic shift to focus marketing efforts on the recently released Galaxy S26 series.
Park Jin-young 기자 sunlight@ajunews.com

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