Lotte’s specialty grocery brand, Grand Grocery, has gained popularity among consumers seeking fresh and premium ingredients. The rebranding of Lotte Mart and Super stores into grocery-focused outlets has proven successful, driving significant sales growth.

A customer from Dogok-dong, Seoul, praised the expanded selection at the newly revamped Grand Grocery store, saying that the variety of high-quality eggs and tofu products makes grocery shopping both enjoyable and rewarding. She said that having access to premium options aligns with her desire to provide healthy meals for her family.

Lotte Super’s Dogok branch, which was rebranded as Grand Grocery in November 2024, saw its sales rise by about 20 percent during the first three weeks after its reopening. Compared to stores of a comparable size, the branch’s sales were about 50 percent higher, according to Lotte Mart and Super officials. They attributed the success to the store‘s focus on fresh, value-for-money ingredients and healthy meal options, which have resonated with customers amid rising living costs.

Grand Grocery, a brand representing Lotte’s grocery-focused retail strategy, was first implemented at the Lotte Mart Eunpyeong branch in 2024. The Dogok branch marks its debut in the smaller-scale Super format, stocking 30 percent more food products than typical Super stores, with a total of 5,000 items available.

Ahead of the Dogok branch’s transformation, Lotte Super conducted extensive analyses of customer behavior, sales data, and local demographics. The findings revealed that frequently purchased items, such as tofu, bean sprouts, and eggs, were more popular in their premium versions than lower-cost alternatives.

In response, Lotte Super introduced a dedicated Pulmuone zone at the Dogok store, featuring over 70 items, including tofu, bean sprouts, and natto, increasing the product range by more than 50 percent. Premium egg displays have also become a highlight, offering high-grade options such as “Grade 1+” eggs and animal welfare-certified eggs, instead of standard 30-egg packs.

The store has further expanded its selection of eco-friendly grains, tripling the number of items compared to the average store. This move aligns with growing consumer interest in health-focused and sustainable food options.

Recognizing a consistent rise in demand for home-cooked meals due to high inflation, Lotte Super has also increased its range of frozen ready-to-eat meals. This category has seen steady sales growth annually, reflecting consumers’ preference for convenient yet nutritious dining solutions at home.