(LG Display)

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LG Display Co. will unveil a new technology brand to highlight the philosophy and scalability behind its organic light-emitting diode (OLED) technology.

LG Display announced on Wednesday that it will present its technology brand, Tandem, for the first time at Consumer Electronics Show (CES) 2026 that will be held in Las Vegas, the United States, in January.

This marks LG Display’s first-ever technology branding initiative in 13 years since it began its OLED business in 2013.

Tandem is based on LG Display’s proprietary OLED structure that stacks red, green, and blue sub-pixels in separate layers, a design the company says improves brightness, lifespan, and power efficiency.

Under the new branding, large-screen products such as TVs and monitors will be marketed as Tandem WOLED, while small- and mid-sized panels for automotive and tech devices will be branded Tandem OLED.

“The move is aimed at unifying previously fragmented technical labels and delivering a clearer, more consistent message to customers about its OLED capabilities,” said a company official.